The odd thing for me with Faizan’s approach is this:- in creating a great video of what appears to be a great app which always had the potential to go & spread, he has already generated tons of interest in the application. Now, it may be the case that this interest will linger long enough for when people are actually given access to try it i.e. the teaser.

Alternatively, people may simply forget about it & move onto the next “new” thing and thus all of the wave of interest created is simply wasted. Now, faddy users who try it once & don’t return aren’t ultimately valuable (unless of course they are influencers who tell everyone else about it, even though they themselves don’t have a use for it). But getting people “in the door” to try your site/service/app it is usually hard enough. Fab as it may be (which will be evidenced when tried perhaps?), having the door shut, will lose Faizal some valuable users.

I think it would have been better to post no details/video as yet until they were ready for “mass” market.